By Monica Paul, Magic Masterminds and Marcomtec
I got an email from BlogHer this morning giving a suggested topic for today’s NaBloPoMo post. Unfortunately, it was too late when I saw it, I already had my post published about the review of a book of my dear friend and novelist DJ Swykert.
The topic suggested is so interesting that I decided to write my November 4th post about it. But I did a little tweak, instead of imagining a pitch to get my attention, I want to share some tips that I have used to get the attention on what I have to say.
How many times, we entrepreneurs, have tried to have our pitch listened, considered, published, etc? I can bet you will respond “Many! Many times!” Yes, me too! After several years doing this for me and for my clients, I have come to some tips that have been very useful to me:
- Even though your objective is your firm’s growth, it is important to have multiple pitches for different profiles; your pitch can’t be the same for clients, than for investors, or for readers… so, what does your target want to know? That is what your pitch is about.
- Take some time to put yourself into the shoes of the person I am pitching to. What does this person would want from me that beyond taking his/her attention; would fulfill her objectives and even make her/his work easier? What problem am I solving? What benefit am I giving? Is this of the agent interest? Is it profitable?
- Make it attractive, everyone wants to invest or be a part of something that is working. Agents are interested in publishing a story everyone want to read. Investors want to put their money where they see it will come back with profit.
- Show your passion and share it, make it contagious with your pitch.
- Make your pitch big, make it stand out. Make people ask about what you are doing.
- Fit yourself into the target interest. If a journalist, what does she/he publishes about, which topics are of their interest? If an agent, is your story the kind of story she/he wants to work with, does it look like a good business?
- Understand who you are talking to, show we have done a little research about the journalist/agent/investor makes it easier and also they would appreciate because you are showing interest.
Number seven is magic, so I hope these seven tips can make some magic with your pitching. Good luck in getting the attention you want to address your goals. Until tomorrow and the next NaBloPoMo post.