By Monica Paul, Marcomtec Group
We already said that BYOD is one of the most significant trends affecting enterprises. It brings many new challenges but it also comes with a bunch of opportunities, and a lot of advanced tools to help the IT people embracing it having efficient implementations today.
This is not about making the company more social, it is that BYOD has the potential to change the nature of the companies for the better giving them the ability to offer a variety of mobile apps to ALL employees, regardless of their position, OS, and device that would enhance, accelerate an make them more productive. This would be the environment where an IT manager would be running a “New Age Company”.
This kind of company , transformed by the mobile applications, changes from every angle and every area. Even the perpetually busy teams usually not fond of social technologies like the legal ones would use the mobile apps and become more productive.
When they realize the possibilities, all these departments will be coming to IT. Then, You, the IT leader, will stand out for your ability to initiate innovation within the organization. By enabling all departments to connect more closely with employees and customers, IT will be the team driving increased productivity, as well as improved customer and employee experience.
Today we will explore different apps scenarios in several departments, this may provide you with some Tips & Tricks that you may apply in your own working environment. This may be specially important because despite the fact that employees started the BYOD trend, some have mixed feelings about their being connected with their teams and bosses 24/7. Mobile capabilities let the managers have more control over the work force, so it becomes important to come to a work-life balance.
Let’s analyze the BYOD performance, benefits, and issues in some of the key areas in enterprises.
Human Resources: A lot has been said about using mobile apps to streamline processes, increase productivity and enhance the client experience. But what about improving the working environment making employees feel connected, supported and empowered. Using applications such as short surveys, it is possible to measure the employees sentiment. Some others to help automating and accelerating the processes. A New Age Enterprise enables HR to creat a strong connection with employees, empowering their communication and performance even if they are remote or home office workers. HR can easily interact with employees and manage the relationship with them, this creates loyalty bonds. Loyal satisfied employees make a more productive team that also attracts other high quality possible employees.
Marketing: Marketing is already one of the biggest consumer of technology in the organizations, also is the one of the areas with a stronger BYOD activity. According to a recent article in Information Week US, Marketing is the area that is using a self IT budget. Marketing has already jumped to mobile and their success depends on the company’s ability to help them operating and moving key corporate information in a secure mobile environment. They will be grateful when there are guidelines procedures to allow this New Age Company to move full steam ahead.
“Marketing is a peculiar area where the creativity temperance and the pragmatical business parameters mixed together towards competitiveness. Amongst many other things marketing wants employees to identify with the brand and products, so a set of apps may be developed to create brand awareness both inside and outside the company. Moreover marketing managers want whole access to important company data in dashboards and reports; as well a full access to social media. That could be a dangerous combination if not subject to policies and procedures.” Stated John Timko, Marketing Director in LabTech Software.
Finance: CFOs are also finding that apps make their lives easier according to the article entitled Apps Make Everyday Life Easier for CFOs in CFO-Insight Magazine. CFOs want apps to get the latest news from the financial world, compare interest rates and view the financial figures of their company – and perhaps compare them to competitors, quickly, before they even get to the office. It’s true that financial apps started to procure information; however they have become way to optimize financial processes. For example, a “New Age Company” may have apps for finance to make it easier to managers to analyze data and take quicker decisions. There could be also apps for clients, so they can easily apply for loans, or credit cards. With the help of IT, the “New Age Companies” can create secure access to corporate back-end corporate systems from any where in the world allowing them to give continuity to the financial processes that sometime stops when the manager to authorize is not present.
Sales: Sales can become more productive and efficient when they have mobile access to integrated back-end applications like CRMs and ERPs that give them a 360 degree view of the products’ and services’ performance and the clients’ purchase trends and cycles; as well as their credit and payment history.
BYOD gives IT a springboard to lead the New Age Companies revolution. Once the managers and all departments understand the possibilities, they will go to the ITs to develop and deploy multiple applications, big and small.